Framing is when you create an idea. Framing is the very first step to the challenge-cycle, its simply creating borders around a challenge or problem. Simplifying and Specifying the challenge or problem. An example of framing is Facebook. Facebook created a frame for a new social interaction. Another example of framing is the telephone, a new way of framing how people communicate. Digital Media is framed around the challenge-cycle. Digital Media has also framed the way we interact with others, send and share information, and display ads and promote things.
I also made a diagram that shows a few examples of how digital media is used and how framing is used in each.
My diagram- https://docs.google.com/drawings/edit?id=1lVGg_zSm-1xLcESuQ8n0W8VL1rVGtlZihV27WxL3ff8&hl=en&authkey=CKOrn7wL
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